Requesting Track Permission

As you can see above, I have been seeking track permission. I have emailed Jessie J's manager. I found this email by going on to Jessie's official website and finding the contact details.

Researching the Music Video

Jessie J - Who You Are
I originally chose this song because it's a powerful song and I believed that it would be suitable to cover in my own style. My idea's to put in this video would have been performance based, and would have been a dance routine involving a ballet dancer. I decided not to chose this video because I believe that, although it is a powerful song, it would be hard to put together my own version of this because of finding a ballet dancer and making the video my own.

Keane - Somewhere Only We Know
I then decided on this song, and had strong idea's of what I wanted in the video. The video would have been set on a beach with a couple walking along the beach. Although, because these idea's were too close to the original video, I found it wouldn't be appropriate to use this song. 

Keane - Bedshaped
I then decided to look at Bedshaped by Keane, and discovered it was an animated video. My idea's were for the video to be animated and lyrics being on the screen, but as the original video as animated, I decided against this video because of this reason. 

Taylor Swift - We Are Never Getting Back Together

I then decided to look at this video, but because it was a fairly new video at the time of looking for songs, I decided against this, as many people were covering it and people had already taken my idea's.

Coldplay - Princess of China

I then moved onto a Coldplay song, my idea's for this song were to use a man and a women to sing and dance in this video, but because the original video has a man and a woman singing and dancing I felt it was too close to the original video to chose this idea.

Jessie J - Rainbow

I finally decided to pick this video. I have idea's on using animation, and because Jessie hasn't officially released a video to this song, I won't be influenced by anything that the video has in it originally. 

Further Audience Research

Analysing Music Videos

Artist: Mr Hudson

Song: Supernova

Genre: Pop 

Producer: Mr Hudson & Kayne West

Created: July 2009

Record Company: G.O.O.D Music & Mercury

Mise en scene

Locations: In a studio and hotel.

Costume and make up: Mr Hudson wears a pale suit and black suit. Kanye West wears a black suit. Make up is very natural.

Props: Beds in hotel, Lamps, Sofas, Tray of tea and Coffee.

Performance: Two different people, with many girl characters. Performance, involves characters running up hallways, chasing after girls who have run away.

Lighting: Natural, Low cut lighting, after coming from behind characters, through windows etc.

Colour palette: Usually soft, although does go dark in certain places.

Camera techniques: Range of shots including two shots, close ups, medium close ups, long shots and establishing shots. Focus is very much on the two lead singers and the female characters.

Edit techniques: Many graphics are used including putting stars over the two singers, also because the song is called supernova, they use graphics to represent a supernova.

Animation: Flash and slow motion are used throughout the video, usually when the female characters, although slow motion is used on Mr Hudson chasing after the female characters.

Narrative: There is a clear narrative throughout the video, as you can tell what is happening, also the lyrics sung by the main characters help to give you an idea.

Performance: The characters are lip syncing throughout the video and also perform to the camera. They play a role and keep it throughout the music video.

Representation of the artists and other groups: By having two different people in the video, being different races, it shows that everyone is treated the same.

Intertextuality:

Link between visuals and lyric?

Lyric: 'Let me be your supernova'
Visual: Supernova graphic on screen.
Voyeurism:
Where the video might be shown: TV Networks.
Target audience: Teens, Adults, anyone who likes Kanye and Mr Hudson. Fans of the singers.